We produce trusted, tested, transformational insight for a range of commercial challenges.
Born in Oxford in 2025 with 80+ years of Founder experience, BionicX brings together award-winning practitioners, proven commercial capability, and an ecosystem of partners that delivers confidence and actionability into our AI-enabled solutions.
Practitioners lead, Consumers validate, Trends underwrite, Creative Storytelling brings it all to life.
Our award-winning discovery process—now AI-accelerated—produces insights you can act on.
Every insight is human-scrutinised, consumer-tested and market-sized, with resilience built in for what’s next.
Creative AI transforms results into immersive stories that move minds and drive commercial advantage.
Practitioners lead, Consumers validate, Trends underwrite, Creative Storytelling brings it all to life.
Our award-winning discovery process—now AI-accelerated—produces insights you can act on.
Every insight is human-scrutinised, consumer-tested and market-sized, with resilience built in for what’s next.
Creative AI transforms results into immersive stories that move minds and drive commercial advantage.
testimonial
Hype, delivered. Not just stories. Real, activating insight on real commercial challenges:
Thank you so much! The [C-Suite] team were all super happy with the presentation and the depth of content.
To me the partnership is invaluable between System1 and BionicX. The speed of turn around from concept to insight to improved concept is something I’ve never seen before. Even though our timeline was truncated (massively) the quality of the insight was very impressive.
The addition of the before and after testing is genius and for our audience that’s probably the piece that surprised everyone the most. How much improvement can be gained just by getting the right insight is truly impressive.
Joanna Dumont
VP Insight, Pladis
Founding Member, Insight Lighthouse
BionicX Services
Deep discovery on human experience. Locate the insight and underserved demand spaces that provide the foundation for successful Innovation, Renovation, Comms and Customer Journeys. Activating, board-ready category stories narrated by AI, in as little as 2 weeks.
Cross the chasm from consumer problem to compelling solution. Once the insight is identified, proven to align with both consumers and trends, we have a solid platform from which brands can exploit an opportunity. From Insights to sparks to big benefit ideas, quant tested.
Transform captivating ideas into complete quant tested concepts with suggestions for activation claims. Presentation of in-market analogues that offer “Make or Buy” options for brands. Up-to-the-minute insights on how to strengthen the consumer reason to believe.
The BionicX Ecosystem
We are a founding team of award winning practitioners.
Insight & Analytics Practitioner
25 years in Innovation. Proven track record in Insight storytelling
- Experience across Global Agencies, Boutiques and Consulting,
- Expert in Quantitative, Qualitative, Data Analytics.
- Start Up Founder x3 – designed/built/sold award-winning Insight product.
- Authored inaugural NIQ Breakthrough Innovation Report in Europe.
David Hood
Founder
Insight & Analytics Practitioner
Global Leader with 30+ years in Marketing, Strategy, Data & Insight
- Consulting and Global FMCG (Client side) Leadership, Boutique
- Quantitative, Qualitative, Data Analytics - Master of using analytics and AI to turn complexity into practical and prescriptive insights that can be measured in value.
- Designed, built and led analytics organisations in Consulting & FMCG
- Presented, hosted C-level roundtables on various consumer topics
Didier Roekaerts
Founder
Insight & Analytics Practitioner
25 years in Innovation. Proven track record in Insight storytelling
- Experience across Global Agencies, Boutiques and Consulting,
- Expert in Quantitative, Qualitative, Data Analytics.
- Start Up Founder x3 – designed/built/sold award-winning Insight product.
- Authored inaugural NIQ Breakthrough Innovation Report in Europe.
TBC
Founder in Stealth
Our Partners
We have curated a partner ecosystem that complements proven Insight capability with confidence and context.
We are supported by the world’s best AI capabilities.
Turn human understanding into commercial advantage
Insights
